GAMEDAY TV HIGHLIGHT CLIPS sponsored by Toyota
Concept:
Each week, Baltimore Football players conducted “Player Shows” at specific locations. Each show was video taped. Toyota received a pre-roll prior to each player show video and was the main sponsor of the streaming spots running during each show.
http://www.espn1300.com/BALTIMORE-GAMEDAY-UNCENSORED/1000815
Sponsorship Elements:
• Preroll - :15 video prior to each player show
• Streaming - “This online stream of the Ray Lewis Show is presented by the full size Toyota Tundra, Get the inside information on Tundra now at buyatoyota.com.”
• Campaign: Football season
PROVENZA
Concept:
CBS Radio (all 5 stations) customized partnership with WJZ-TV incorporating elements of video webisodes, banners, streaming, preroll and podcasting
http://wjz.com/advtheprovenzagroup
Sponsorship Elements:
• Homepage web banner
• Customized splash page
• Video Webisodes
• Podcasting
• Streaming
• Campaign: 2 months
INJURY PODCAST REPORT sponsored by LifeBridge Health
Concept:
During the 2008 Football Season, ESPN1300.com will host the Lifebridge Health, Injury Report Podcast. Each week, ESPN1300.com will feature a picture of the most recent doctor to deliver the Injury Report and a link to their injury report Podcast.
Sponsorship Elements:
• Customized splash page
• Logo w/ hyperlink on podcast page
• Audio preroll prior to podcast
• Streaming with synced banner ad
• Campaign: 5 months
